[videolib] Databases for Nielsen Ratings

[Laura Treat]

Hi all,
I have a question about the best way to locate Nielsen Ratings for
broadcast television programs.

A faculty member in our Media Arts department has asked students to include
Nielsen Ratings for various television programs in a classroom assignment.
From what I can tell, none of our library's databases have comprehensive
(or close) date coverage for Nielsen Ratings. It also appears that
different publications elected to publish different levels of detail. Some
publications list only top 10 or top 20 Nielsen rated programs rather than
ratings for all broadcast programs. I have been able to cobble together
instructions for most of the students using resources like the
Entertainment Industry Magazine Archive, USA Today, and Newspaper Archive.
However, a recent reference question involving a 2005-2007 program was much
more challenging and I have had to give some fairly unsatisfactory guidance.

Does anyone know of a database or other electronic resource that provides
more comprehensive access to this data?

Any guidance would be much appreciated.
Best,
Laura Treat
University of North Texas Media Library

[Elizabeth Peterson]

Hi Laura. We don't subscribe to any of the Nielsen reports either, so I
cobble together ratings information through several different sources.
Broadcasting & Cable (formerly Broadcasting) is a trade industry
publication that has reported ratings since the early days of television.
We get it full text through the Communication & Mass Media Complete
database, which also provides full-text access to Advertising Age, another
source for ratings reporting. I also use the International Television (&
Video) Almanac, an annual yearbook that covers 1956-current. Another good
source for historic ratings is the TV Guide Almanac (Ballantine 1980), one
of those pre-Internet popular reference sources for all things television.

I hope this helps!

Elizabeth

***
Elizabeth Peterson
Humanities Librarian
University of Oregon Libraries
Eugene, Oregon 97403-1299
***@uoregon.edu
541.346.3047

Post by Laura Treat
Hi all,
I have a question about the best way to locate Nielsen Ratings for
broadcast television programs.
A faculty member in our Media Arts department has asked students to
include Nielsen Ratings for various television programs in a classroom
assignment. From what I can tell, none of our library's databases have
comprehensive (or close) date coverage for Nielsen Ratings. It also appears
that different publications elected to publish different levels of detail.
Some publications list only top 10 or top 20 Nielsen rated programs rather
than ratings for all broadcast programs. I have been able to cobble
together instructions for most of the students using resources like the
Entertainment Industry Magazine Archive, USA Today, and Newspaper Archive.
However, a recent reference question involving a 2005-2007 program was much
more challenging and I have had to give some fairly unsatisfactory guidance.
Does anyone know of a database or other electronic resource that provides
more comprehensive access to this data?
Any guidance would be much appreciated.
Best,
Laura Treat
University of North Texas Media Library
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communication between libraries,educational institutions, and video
producers and distributors.
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[Steffen, James M]

My understanding (I am happy to be corrected on this!) is that the actual Nielsen ratings reports are primarily intended as a service to the broadcasters and cable channels, and thus are very expensive and not a realistic option for libraries. At least that is what I heard when I investigated it a while back.

I suspect that what Elizabeth Peterson mentions – gleaning information from various sources – is the best option given the circumstances.

Best,
James

__
James Steffen, PhD
Humanities Team Leader
Film and Media Studies Librarian
Emory University
Pronouns: He/Him/His

[lits logo]



From: Elizabeth Peterson <***@gmail.com>
Sent: Monday, November 19, 2018 12:30 PM
To: ***@lists.berkeley.edu
Subject: Re: [videolib] Databases for Nielsen Ratings

Hi Laura. We don't subscribe to any of the Nielsen reports either, so I cobble together ratings information through several different sources. Broadcasting & Cable (formerly Broadcasting) is a trade industry publication that has reported ratings since the early days of television. We get it full text through the Communication & Mass Media Complete database, which also provides full-text access to Advertising Age, another source for ratings reporting. I also use the International Television (& Video) Almanac, an annual yearbook that covers 1956-current. Another good source for historic ratings is the TV Guide Almanac (Ballantine 1980), one of those pre-Internet popular reference sources for all things television.

I hope this helps!

Elizabeth

***
Elizabeth Peterson
Humanities Librarian
University of Oregon Libraries
Eugene, Oregon 97403-1299
***@uoregon.edu<mailto:***@uoregon.edu>
541.346.3047

On Mon, Nov 19, 2018 at 8:41 AM Laura Treat <***@gmail.com<mailto:***@gmail.com>> wrote:
Hi all,
I have a question about the best way to locate Nielsen Ratings for broadcast television programs.

A faculty member in our Media Arts department has asked students to include Nielsen Ratings for various television programs in a classroom assignment. From what I can tell, none of our library's databases have comprehensive (or close) date coverage for Nielsen Ratings. It also appears that different publications elected to publish different levels of detail. Some publications list only top 10 or top 20 Nielsen rated programs rather than ratings for all broadcast programs. I have been able to cobble together instructions for most of the students using resources like the Entertainment Industry Magazine Archive, USA Today, and Newspaper Archive. However, a recent reference question involving a 2005-2007 program was much more challenging and I have had to give some fairly unsatisfactory guidance.

Does anyone know of a database or other electronic resource that provides more comprehensive access to this data?

Any guidance would be much appreciated.
Best,
Laura Treat
University of North Texas Media Library


--
VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition, bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
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VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition, bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
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[Rosen, Rhonda]

Didn’t the International Television (& Video) Almanac cease in 2014? Or am I thinking of something else

Rhonda

Rhonda Rosen| Circulation Services Librarian/ Media Librarian
William H. Hannon Library | Loyola Marymount University
One LMU Drive, MS 8200 | Los Angeles, CA 90045-2659
***@lmu.edu<mailto:***@lmu.edu> 310/338-4584<tel:310%2F338-4584>|
http://library.lmu.edu<http://library.lmu.edu/>



From: Steffen, James M <***@emory.edu>
Sent: Monday, November 19, 2018 9:45 AM
To: ***@lists.berkeley.edu
Subject: RE: [videolib] Databases for Nielsen Ratings

My understanding (I am happy to be corrected on this!) is that the actual Nielsen ratings reports are primarily intended as a service to the broadcasters and cable channels, and thus are very expensive and not a realistic option for libraries. At least that is what I heard when I investigated it a while back.

I suspect that what Elizabeth Peterson mentions – gleaning information from various sources – is the best option given the circumstances.

Best,
James

__
James Steffen, PhD
Humanities Team Leader
Film and Media Studies Librarian
Emory University
Pronouns: He/Him/His

[lits logo]



From: Elizabeth Peterson <***@gmail.com<mailto:***@gmail.com>>
Sent: Monday, November 19, 2018 12:30 PM
To: ***@lists.berkeley.edu<mailto:***@lists.berkeley.edu>
Subject: Re: [videolib] Databases for Nielsen Ratings

Hi Laura. We don't subscribe to any of the Nielsen reports either, so I cobble together ratings information through several different sources. Broadcasting & Cable (formerly Broadcasting) is a trade industry publication that has reported ratings since the early days of television. We get it full text through the Communication & Mass Media Complete database, which also provides full-text access to Advertising Age, another source for ratings reporting. I also use the International Television (& Video) Almanac, an annual yearbook that covers 1956-current. Another good source for historic ratings is the TV Guide Almanac (Ballantine 1980), one of those pre-Internet popular reference sources for all things television.

I hope this helps!

Elizabeth

***
Elizabeth Peterson
Humanities Librarian
University of Oregon Libraries
Eugene, Oregon 97403-1299
***@uoregon.edu<mailto:***@uoregon.edu>
541.346.3047

On Mon, Nov 19, 2018 at 8:41 AM Laura Treat <***@gmail.com<mailto:***@gmail.com>> wrote:
Hi all,
I have a question about the best way to locate Nielsen Ratings for broadcast television programs.

A faculty member in our Media Arts department has asked students to include Nielsen Ratings for various television programs in a classroom assignment. From what I can tell, none of our library's databases have comprehensive (or close) date coverage for Nielsen Ratings. It also appears that different publications elected to publish different levels of detail. Some publications list only top 10 or top 20 Nielsen rated programs rather than ratings for all broadcast programs. I have been able to cobble together instructions for most of the students using resources like the Entertainment Industry Magazine Archive, USA Today, and Newspaper Archive. However, a recent reference question involving a 2005-2007 program was much more challenging and I have had to give some fairly unsatisfactory guidance.

Does anyone know of a database or other electronic resource that provides more comprehensive access to this data?

Any guidance would be much appreciated.
Best,
Laura Treat
University of North Texas Media Library


--
VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition, bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
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VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition, bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
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Visit this group at https://groups.google.com/a/lists.berkeley.edu/group/videolib/.

________________________________

This e-mail message (including any attachments) is for the sole use of
the intended recipient(s) and may contain confidential and privileged
information. If the reader of this message is not the intended
recipient, you are hereby notified that any dissemination, distribution
or copying of this message (including any attachments) is strictly
prohibited.

If you have received this message in error, please contact
the sender by reply e-mail message and destroy all copies of the
original message (including attachments).
--
VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition, bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
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